In 2020, we witnessed the “defund the police” narrative used to call for the reallocation of policing resources back into community stewardship and programs of care. Furthermore, he offered that diverse movements need to move in coordination and in collaboration in order to be effective. Again, narrative is about power-building for the purpose of creating change across time. Strategic communications is defined as “consistently, persistently saying the right thing to the right people at the right time to mobilize social power and advance your narrative so you can accomplish short-term objectives and set up long-term victories.” This allows us to move past reactionary responses and think about the ways long-term narratives help move the needle towards justice. Joseph Phelan of Reframe offered that we must move beyond tactical responses and develop strategic communications that support narrative power so we can start to shift the field. Through the reshaping of stories, and identifying the locations where stories/words have the most impact, we collectively have the ability to reclaim, and define narratives that best serve the interests of our communities.Īmity Payne, Interim Director of Storytelling and Marketing at Color of Change posits “ narrative strategy is a tool to restructure the way that people think and feel and understand the ways that systemic racism causes harm to Black people. Our speakers shared that narrative change is rooted in shifting power and building power. Reporting Back: Building Power through Narrative
The need for philanthropy to resource narrative capacity within organizations or collaborations to support groups to work towards shared desired outcomes.Our movement partners’ desire to shape the public discourse and/or reclaim the framing and understanding of their core issues.The inspirations for this gathering included: Presenters included: Color of Change, PopCulture Collaborative, Constellations Culture Change Fund, Center for Cultural Power, Opportunity Agenda, Intelligent Mischief, PopShift, Revista Etnica, Colectivo Ile, SOUL Sisters Leadership Collective, Youth First, YR Media, Surdna Foundation, IllumiNative, Common Justice, Reframe Mentorship, Performing Statistics, Akonadi, Firelight Media, The Narrative Initiative, Padres y Jovenes Unidos, Black Futures Lab and MiJente.
#The reframe mentorship series
Through a series of short TED-talk like presentations, organizers, narrative changemakers, journalists, strategic communications experts, filmmakers, screenwriters/producers, and cultural/art strategists shared their approaches to advancing racial justice. The convening gathered our nation’s most influential racial justice movement narrative change makers as they discussed the various strategies they employ in their respective work.
Successful narrative change shifts power as well as dominant narratives.
Who holds power and how they use it is both embedded in and supported by dominant narratives. On October 18th, 2021, grantee/movement partners of the Andrus Family Fund, Surdna Foundation, Wellspring Foundation, Youth First State Advocacy Fund, Communities for Just Schools Fund and the Visionary Freedom Fund were invited to attend a convening entitled, “Speaking Truth to Power: Narrative Change for Youth Power Building.” When discussing narrative change we were guided by Narrative Initiative’s definition:Ī narrative reflects a shared interpretation of how the world works.
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